{"id":1593,"date":"2024-09-11T14:44:01","date_gmt":"2024-09-11T12:44:01","guid":{"rendered":"https:\/\/gobeez.fr\/?p=1593"},"modified":"2024-09-11T15:22:23","modified_gmt":"2024-09-11T13:22:23","slug":"les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web","status":"publish","type":"post","link":"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/","title":{"rendered":"Optimiser l\u2019exp\u00e9rience utilisateur d\u2019un site web : enjeux et priorit\u00e9s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1593\" class=\"elementor elementor-1593\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18691cd e-con-full e-flex e-con e-parent\" data-id=\"18691cd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c30f63 elementor-align-left exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"5c30f63\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/gobeez.fr\/index.php\/news\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retour \u00e0 la liste<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c38866 e-con-full e-flex e-con e-parent\" data-id=\"3c38866\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af7de18 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"af7de18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Les fa\u00e7ons d\u2019optimiser l'exp\u00e9rience utilisateur (user experience) de son site web<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b37215 e-con-full e-flex e-con e-parent\" data-id=\"1b37215\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bad62e8 e-con-full e-flex e-con e-parent\" data-id=\"bad62e8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d5afc2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6d5afc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Si g\u00e9n\u00e9rer du trafic sur leur site est souvent l\u2019obsession des marques, le nerf de la guerre se trouve pourtant en aval, dans la capacit\u00e9 du site \u00e0 convertir ce trafic en prospects et clients. Optimiser l\u2019exp\u00e9rience utilisateur est une d\u00e9marche incontournable pour faire de votre site web BtoC ou BtoB un v\u00e9ritable levier de croissance pour votre entreprise<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eb4eb9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4eb4eb9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">User research et audit UX<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a470a6e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a470a6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optimiser l\u2019exp\u00e9rience utilisateur avec l\u2019UX research\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8531b4d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8531b4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La meilleure fa\u00e7on d\u2019optimiser l\u2019exp\u00e9rience utilisateur consiste \u00e0 comprendre d\u2019abord \u00e0 qui s\u2019adresse le site. Identifier les utilisateurs cibles permettra en effet de r\u00e9pondre \u00e0 plusieurs questions incontournables :<\/p><ul role=\"list\"><li>Est-ce le discours et son orchestration sont adapt\u00e9s aux cibles ?<\/li><li>Est-ce que les redirections vers une potentielle conversion sont optimales ?<\/li><li>Est-ce que les utilisateurs lisent et comprennent la valeur ajout\u00e9e de la marque, sa promesse, sa proposition de valeur ?<\/li><\/ul><p>Ces probl\u00e9matiques ont en effet toutes un lien avec l\u2019ergonomie du site web. Il donc essentiel de d\u00e9marrer la d\u00e9marche d\u2019optimisation par cette phase d\u2019UX research, c\u2019est-\u00e0-dire d\u2019identification des utilisateurs et de leurs attentes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02ff6b2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"02ff6b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Doper l\u2019optimisation de votre site par un audit UX\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cbe29b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4cbe29b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Auditer un site web d\u2019un point de vue UX consiste \u00e0 comprendre quels en sont les \u00e9ventuels points de friction. Le but est que l\u2019exp\u00e9rience sur le site web se fasse de la mani\u00e8re la plus fluide et agr\u00e9able possible. Cela pose donc des questions d\u2019ergonomie et mobilise notamment des ressources en sciences cognitives : pour organiser un discours, sur mobile comme sur desktop, il faut savoir comment les utilisateurs lisent les \u00e9crans.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad2a2ca exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ad2a2ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hi\u00e9rarchiser les informations et les interactions\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f83f1a8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f83f1a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul role=\"list\"><li>Hi\u00e9rarchie d\u2019informations<\/li><\/ul><p>L\u2019optimisation de l\u2019exp\u00e9rience passe par de bonnes pratiques qui permettent de cadencer la lecture du contenu par l\u2019utilisateur. Trop d\u2019informations qui ne seraient pas suffisamment hi\u00e9rarchis\u00e9es nuisent en effet \u00e0 la lisibilit\u00e9 d\u2019une page. Optimiser l\u2019exp\u00e9rience utilisateur n\u00e9cessite donc de jouer astucieusement entre le volume de contenu et la fa\u00e7on dont on va l\u2019organiser et le hi\u00e9rarchiser. Il faut garder \u00e0 l\u2019esprit que la valeur d\u2019un produit n\u2019est pas per\u00e7ue si les arguments ne sont pas lus. C\u2019est \u00e0 la marque d\u2019orchestrer son discours de sorte que l\u2019utilisateur acc\u00e8de \u00e0 un maximum d\u2019informations.<\/p><ul role=\"list\"><li>Hi\u00e9rarchie d\u2019interactions<\/li><\/ul><p>Il est aussi capital pour une marque de diriger l\u2019utilisateur vers son objectif, et de faire en sorte que cet objectif de marque concorde avec l\u2019objectif utilisateur. Hi\u00e9rarchiser les interactions est une fa\u00e7on d\u2019optimiser l\u2019exp\u00e9rience utilisateur en lui offrant une navigation fluide et un parcours sans \u00e9chec.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35fd721 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"35fd721\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi am\u00e9liorer l'exp\u00e9rience utilisateur ?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e80ea3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0e80ea3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Optimiser l\u2019exp\u00e9rience utilisateur permet de r\u00e9pondre \u00e0 des enjeux business et \u00e0 des enjeux utilisateurs. Il s\u2019agit de concevoir la fa\u00e7on de naviguer la plus simple du point de vue de l\u2019utilisateur. L\u2019optimisation d\u2019un site par une\u00a0agence UX\u00a0permet au b\u00e9n\u00e9ficiaire du site d\u2019accomplir les objectifs de conversion e-commerce ou de lead generation (conversion des visiteurs en prospects et contacts).<\/p><p>L\u2019UX apporte une valeur ajout\u00e9e \u00e0 un site dont le trafic est d\u00e9j\u00e0 optimis\u00e9 par le SEO et le SEA. Optimisation du trafic et optimisation UX sont en effet les deux faces d\u2019une m\u00eame pi\u00e8ce : lorsqu\u2019on g\u00e9n\u00e8re du trafic, il faut aussi penser \u00e0 la mani\u00e8re dont on le convertira en aval. Une bonne strat\u00e9gie d\u2019optimisation doit donc int\u00e9grer cette composante UX.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-856d5a1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"856d5a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment avoir une bonne UX ?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-872bc85 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"872bc85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Faire appel \u00e0 une\u00a0agence\u00a0d\u2019experts en UX est capital, car sans cette expertise, une tentative d\u2019optimisation non ma\u00eetris\u00e9e risque d\u2019entra\u00eener au contraire une d\u00e9gradation de l\u2019exp\u00e9rience utilisateur. Les experts UX ont les bons r\u00e9flexes et travaillent toujours en lien avec leur cible d\u2019utilisateurs pour hi\u00e9rarchiser les contenus et distiller vos arguments, votre promesse et votre proposition de valeur \u00e0 travers des pages clairement lisibles. Ils vont avant tout identifier pr\u00e9cis\u00e9ment les utilisateurs et construire les parcours en fonction d\u2019eux.\u00a0<\/p><p>Lorsqu\u2019une marque s\u2019adresse \u00e0 diff\u00e9rentes cibles, l\u2019agence vous conseille la cr\u00e9ation de landing pages d\u00e9di\u00e9es \u00e0 chacune de ces cibles. Il s\u2019agit de rediriger le trafic sp\u00e9cifique vers chacune des landing pages, sur lesquelles le discours et le vocabulaire seront optimis\u00e9s de mani\u00e8re \u00e0 r\u00e9pondre aux attentes et objectifs de chaque cible d\u2019utilisateurs.<\/p><p>Contactez\u00a0Le Backyard\u00a0pour vous entourer d\u2019experts en UX design et optimiser l\u2019exp\u00e9rience utilisateur de vos sites.<\/p><p>L\u2019UX apporte une valeur ajout\u00e9e \u00e0 un site dont le trafic est d\u00e9j\u00e0 optimis\u00e9 par le SEO et le SEA. Optimisation du trafic et optimisation UX sont en effet les deux faces d\u2019une m\u00eame pi\u00e8ce : lorsqu\u2019on g\u00e9n\u00e8re du trafic, il faut aussi penser \u00e0 la mani\u00e8re dont on le convertira en aval. Une bonne strat\u00e9gie d\u2019optimisation doit donc int\u00e9grer cette composante UX.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Retour \u00e0 la liste Les fa\u00e7ons d\u2019optimiser l&#8217;exp\u00e9rience utilisateur (user experience) de son site web Si g\u00e9n\u00e9rer du trafic sur leur site est souvent l\u2019obsession des marques, le nerf de la guerre se trouve pourtant en aval, dans la capacit\u00e9 du site \u00e0 convertir ce trafic en prospects et clients. Optimiser l\u2019exp\u00e9rience utilisateur est une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gobeez-a-lyon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimiser l\u2019exp\u00e9rience utilisateur d\u2019un site web : enjeux et priorit\u00e9s - Gobeez<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimiser l\u2019exp\u00e9rience utilisateur d\u2019un site web : enjeux et priorit\u00e9s - Gobeez\" \/>\n<meta property=\"og:description\" content=\"Retour \u00e0 la liste Les fa\u00e7ons d\u2019optimiser l&#8217;exp\u00e9rience utilisateur (user experience) de son site web Si g\u00e9n\u00e9rer du trafic sur leur site est souvent l\u2019obsession des marques, le nerf de la guerre se trouve pourtant en aval, dans la capacit\u00e9 du site \u00e0 convertir ce trafic en prospects et clients. Optimiser l\u2019exp\u00e9rience utilisateur est une [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/\" \/>\n<meta property=\"og:site_name\" content=\"Gobeez\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-11T12:44:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-11T13:22:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gobeez.fr\/wp-content\/uploads\/2024\/09\/alvaro-reyes-qWwpHwip31M-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/gobeez.fr\/#\/schema\/person\/35c420917df2a81307c075fc43469316\"},\"headline\":\"Optimiser l\u2019exp\u00e9rience utilisateur d\u2019un site web : enjeux et priorit\u00e9s\",\"datePublished\":\"2024-09-11T12:44:01+00:00\",\"dateModified\":\"2024-09-11T13:22:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/\"},\"wordCount\":896,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/gobeez.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gobeez.fr\/wp-content\/uploads\/2024\/09\/alvaro-reyes-qWwpHwip31M-unsplash-scaled.jpg\",\"articleSection\":[\"Gobeez's life\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/\",\"url\":\"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/\",\"name\":\"Optimiser l\u2019exp\u00e9rience utilisateur d\u2019un site web : enjeux et priorit\u00e9s - Gobeez\",\"isPartOf\":{\"@id\":\"https:\/\/gobeez.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gobeez.fr\/wp-content\/uploads\/2024\/09\/alvaro-reyes-qWwpHwip31M-unsplash-scaled.jpg\",\"datePublished\":\"2024-09-11T12:44:01+00:00\",\"dateModified\":\"2024-09-11T13:22:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/#primaryimage\",\"url\":\"https:\/\/gobeez.fr\/wp-content\/uploads\/2024\/09\/alvaro-reyes-qWwpHwip31M-unsplash-scaled.jpg\",\"contentUrl\":\"https:\/\/gobeez.fr\/wp-content\/uploads\/2024\/09\/alvaro-reyes-qWwpHwip31M-unsplash-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/gobeez.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Optimiser l\u2019exp\u00e9rience utilisateur d\u2019un site web : enjeux et priorit\u00e9s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gobeez.fr\/#website\",\"url\":\"https:\/\/gobeez.fr\/\",\"name\":\"Gobeez\",\"description\":\"Agence web \u00e9co-responsable \u00e0 Lyon\",\"publisher\":{\"@id\":\"https:\/\/gobeez.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gobeez.fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gobeez.fr\/#organization\",\"name\":\"Gobeez\",\"url\":\"https:\/\/gobeez.fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/gobeez.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gobeez.fr\/wp-content\/uploads\/2024\/08\/image.png\",\"contentUrl\":\"https:\/\/gobeez.fr\/wp-content\/uploads\/2024\/08\/image.png\",\"width\":2000,\"height\":737,\"caption\":\"Gobeez\"},\"image\":{\"@id\":\"https:\/\/gobeez.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/gobeez.fr\/#\/schema\/person\/35c420917df2a81307c075fc43469316\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/gobeez.fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b2e02112a0e3e3f6f568c48aef8c914b38c0b694f16a811e63dad1f67ecc4d72?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b2e02112a0e3e3f6f568c48aef8c914b38c0b694f16a811e63dad1f67ecc4d72?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/gobeezw.cluster023.hosting.ovh.net\"],\"url\":\"https:\/\/gobeez.fr\/index.php\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Optimiser l\u2019exp\u00e9rience utilisateur d\u2019un site web : enjeux et priorit\u00e9s - Gobeez","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/","og_locale":"fr_FR","og_type":"article","og_title":"Optimiser l\u2019exp\u00e9rience utilisateur d\u2019un site web : enjeux et priorit\u00e9s - Gobeez","og_description":"Retour \u00e0 la liste Les fa\u00e7ons d\u2019optimiser l&#8217;exp\u00e9rience utilisateur (user experience) de son site web Si g\u00e9n\u00e9rer du trafic sur leur site est souvent l\u2019obsession des marques, le nerf de la guerre se trouve pourtant en aval, dans la capacit\u00e9 du site \u00e0 convertir ce trafic en prospects et clients. Optimiser l\u2019exp\u00e9rience utilisateur est une [&hellip;]","og_url":"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/","og_site_name":"Gobeez","article_published_time":"2024-09-11T12:44:01+00:00","article_modified_time":"2024-09-11T13:22:23+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/gobeez.fr\/wp-content\/uploads\/2024\/09\/alvaro-reyes-qWwpHwip31M-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"admin","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/#article","isPartOf":{"@id":"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/"},"author":{"name":"admin","@id":"https:\/\/gobeez.fr\/#\/schema\/person\/35c420917df2a81307c075fc43469316"},"headline":"Optimiser l\u2019exp\u00e9rience utilisateur d\u2019un site web : enjeux et priorit\u00e9s","datePublished":"2024-09-11T12:44:01+00:00","dateModified":"2024-09-11T13:22:23+00:00","mainEntityOfPage":{"@id":"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/"},"wordCount":896,"commentCount":0,"publisher":{"@id":"https:\/\/gobeez.fr\/#organization"},"image":{"@id":"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/#primaryimage"},"thumbnailUrl":"https:\/\/gobeez.fr\/wp-content\/uploads\/2024\/09\/alvaro-reyes-qWwpHwip31M-unsplash-scaled.jpg","articleSection":["Gobeez's life"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/","url":"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/","name":"Optimiser l\u2019exp\u00e9rience utilisateur d\u2019un site web : enjeux et priorit\u00e9s - Gobeez","isPartOf":{"@id":"https:\/\/gobeez.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/#primaryimage"},"image":{"@id":"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/#primaryimage"},"thumbnailUrl":"https:\/\/gobeez.fr\/wp-content\/uploads\/2024\/09\/alvaro-reyes-qWwpHwip31M-unsplash-scaled.jpg","datePublished":"2024-09-11T12:44:01+00:00","dateModified":"2024-09-11T13:22:23+00:00","breadcrumb":{"@id":"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/#primaryimage","url":"https:\/\/gobeez.fr\/wp-content\/uploads\/2024\/09\/alvaro-reyes-qWwpHwip31M-unsplash-scaled.jpg","contentUrl":"https:\/\/gobeez.fr\/wp-content\/uploads\/2024\/09\/alvaro-reyes-qWwpHwip31M-unsplash-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/gobeez.fr\/index.php\/2024\/09\/11\/les-facons-doptimiser-lexperience-utilisateur-user-experience-de-son-site-web\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/gobeez.fr\/"},{"@type":"ListItem","position":2,"name":"Optimiser l\u2019exp\u00e9rience utilisateur d\u2019un site web : enjeux et priorit\u00e9s"}]},{"@type":"WebSite","@id":"https:\/\/gobeez.fr\/#website","url":"https:\/\/gobeez.fr\/","name":"Gobeez","description":"Agence web \u00e9co-responsable \u00e0 Lyon","publisher":{"@id":"https:\/\/gobeez.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gobeez.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/gobeez.fr\/#organization","name":"Gobeez","url":"https:\/\/gobeez.fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/gobeez.fr\/#\/schema\/logo\/image\/","url":"https:\/\/gobeez.fr\/wp-content\/uploads\/2024\/08\/image.png","contentUrl":"https:\/\/gobeez.fr\/wp-content\/uploads\/2024\/08\/image.png","width":2000,"height":737,"caption":"Gobeez"},"image":{"@id":"https:\/\/gobeez.fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/gobeez.fr\/#\/schema\/person\/35c420917df2a81307c075fc43469316","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/gobeez.fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b2e02112a0e3e3f6f568c48aef8c914b38c0b694f16a811e63dad1f67ecc4d72?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2e02112a0e3e3f6f568c48aef8c914b38c0b694f16a811e63dad1f67ecc4d72?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/gobeezw.cluster023.hosting.ovh.net"],"url":"https:\/\/gobeez.fr\/index.php\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/gobeez.fr\/index.php\/wp-json\/wp\/v2\/posts\/1593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gobeez.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gobeez.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gobeez.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gobeez.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1593"}],"version-history":[{"count":20,"href":"https:\/\/gobeez.fr\/index.php\/wp-json\/wp\/v2\/posts\/1593\/revisions"}],"predecessor-version":[{"id":1618,"href":"https:\/\/gobeez.fr\/index.php\/wp-json\/wp\/v2\/posts\/1593\/revisions\/1618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gobeez.fr\/index.php\/wp-json\/wp\/v2\/media\/1603"}],"wp:attachment":[{"href":"https:\/\/gobeez.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gobeez.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gobeez.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}